The Indian Middle Class comprising 400 million people is the backbone of India’s economy, on which the world is betting for better investment returns. The Indian Middle Class is a unique mass of humanity not found anywhere else in the world, representative of certain typical Indian Values, which transcend regions, religions, castes and tribes, which are by themselves very diverse in India, and are a marketer’s dream in today’s consumption driven world economies. What makes the Indian Middle Class Great? Continue reading What Makes The Indian Middle Class Great? →