The Indian Middle Class comprising 400 million people is the backbone of India’s economy, on which the world is betting for better investment returns. The Indian Middle Class is a unique mass of humanity not found anywhere else in the world, representative of certain typical Indian Values, which transcend regions, religions, castes and tribes, which are by themselves very diverse in India, and are a marketer’s dream in today’s consumption driven world economies. What makes the Indian Middle Class Great? Continue reading What Makes The Indian Middle Class Great?
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Foreign Direct Investment (FDI) into India crosses $100 bn
New Delhi: Foreign Direct Investment (FDI) into India has crossed $100 bn mark to reach $100.33 bn since July 2000. This financial year has seen inflow of $10.5 bn. About 44% of the total investment has taken the Mauritius route due to India’s double taxation avoidance treaty with Mauritius. Investors worldwide are looking to invest in India because of 2 key reasons: Continue reading Foreign Direct Investment (FDI) into India crosses $100 bn